Summer
EDAW (Ladera Ranch, Kennicott Land Company, Grupe San Diego) (2003 - present)
- Wrote green building guidelines.
- Provided green building design and materials specifications.
- Consulted on green marketing strategy.
- Wrote green building guidelines.
GreenCity Lofts is a 62-unit urban loft development project in Emeryville, CA. Project's green highlights include urban infill, recycling 95% of the site's dilapidated paint factory, soil remediation, fly ash concrete, steel framing, fiber-cement siding, reflective roof, natural ventilation and daylighting, radiant floor heating, efficient lighting, native/drought-tolerant landscaping, no-VOC paints, and exclusively green flooring. The project is Energy Star qualified, exceeding 15% of California's stringent Title-24 energy code.
- Specified green materials and sources.
- Represented client's green goals in construction process.
- Consulted on green marketing and public relations efforts.
- Consulted on environmental Research House project development, specification, marketing, training.
- Provided specification of green products, brochure production for 170 unit Greenlee Park development.
Peak Properties and Development, Inc., Boulder, CO
- Provided green building consultation, marketing and advertising strategy for 98 unit multi-family development.
- Developed green building guidelines.
- Provided consulting on environmental home development.
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McStain Enterprises set a new marketing paradigm with its sales and marketing program for Greenlee Park . The sales office was embellished with green merchandizing materials from brochures to wall posters describing the green benefits to homebuyers. In the finished garage, Johnston developed the concept of a “green building museum”. This included cut-aways of home construction details, table top displays of green building products by manufacturers, and videos depicting the home under construction highlighting the green features hidden behind walls and floors. Green building tours were set up for groups to see different homes under construction where the green features were evident. Greenlee Park outsold all 8 of McStain’s communities and all of the other builders in the same geographic area.
