Winter
- Wrote green building guidelines
- Provided green building design and materials specifications
- Consulted on green marketing strategy
- Provided builder training
- Developed green building guidelines
- Participated in public approval process
- Wrote green building guidelines
- Consulted on environmental Research House project development, specification, marketing, training
- Provided specification of green products, brochure production for 170 unit Greenlee Park development
Peak Properties and Development, Inc., Boulder, CO
- Provided green building consultation, marketing and advertising strategy for 98 unit multi-family development
- Developed green building guidelines
- Provided consulting on environmental home development.
- Consulted on green development projects
- Developed green buidling guidelines
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McStain Enterprises set a new marketing paradigm with its sales and marketing program for Greenlee Park . The sales office was embellished with green merchandizing materials from brochures to wall posters describing the green benefits to homebuyers. In the finished garage, Johnston developed the concept of a “green building museum”. This included cut-aways of home construction details, table top displays of green building products by manufacturers, and videos depicting the home under construction highlighting the green features hidden behind walls and floors. Green building tours were set up for groups to see different homes under construction where the green features were evident. Greenlee Park outsold all 8 of McStain’s communities and all of the other builders in the same geographic area.
